A MESSAGE FROM THE CREATIVE DIRECTOR
Hi! I’m Reuben Lara, owner and Creative Director of Uptown Ferret. We’re a boutique animation and design studio in the heart of the Berkshires in Western Massachusetts. It’s a new project group, but my team has been working together for many years in various projects and through various entities. For the last twenty years, I’ve both freelanced and have been contracted as an illustrator, print designer and animator, diving into multiple disciplines, many production workflows, and all roles of project responsibility. My love for animation has finally won out and compelled me to work more closely with my talented friends on the kinds of projects that most inspire me. While there are a few members who form a core of the Uptown Ferret team, our talent pool is surprisingly robust and diverse. By not staffing too many artists full-time, we ensure that we can attach the right artists to the right projects.
While we love all forms of storytelling, we’re especially fond of classic, hand-drawn 2D animation, implementing the latest tools and techniques to keep it fresh and relevant. We love technology, but pride ourselves in the knowledge that computers don’t make beautiful images…artists do! Our tried and true idea-building workflow makes sure that our client’s message always stays on point, while our production workflow makes sure we only produce final art that we’re proud to attach our name to.
There are lots of people out there who can draw, paint, animate and make things move. But in my experience, only a small percentage have understood that one of the keys to successful storytelling is opening the creative process to constructive critique at the right moments and only with the right people. We hope we can share our experience, helping you tell your story loud and clear.
PERSONAL PROJECT FEEDS: