The Climber

Buy Every Home needed a web ad that showed the challenge of selling a property that lands in your lap unexpectedly. We love how simple camera pans and old-school parallax go a long way in creating movement and depth.

PROCESS

This was a fun but challenging project to tackle due to the amount of dynamic rock climbing animation that the storyline called for. After researching and understanding the basics of rock climbing and parkour movement, our animators created a compelling vignette of successful forward progress forced to come to a halt by a threatening object!

3D animation: Cinema4D
2D animation: Clip Studio Paint Pro
Compositing: After Effects
Sound design and music: Internegative Films (internegative@ca.rr.com)